Kentucky Injury Prevention
and Research Center Publicaions
EQUIPMENT DEALER PERCEPTIONS OF A COMMUNITY BASED ROPS PROMOTION CAMPAIGN
Brandt, Victoria A., Struttmann, Timothy S., Piercy, Larry, Cole, Henry
Agricultural safety & Health in a New Century Conference. Cooperstown, NY; Apr 2000.The Community Partners for Healthy Farming (CPHF) Project was a three-year effort to develop implement and evaluate a community based ROPS promotion campaign. Forty-three percent of farms in the two treatment counties had one ROPS equipped tractor. Prior to the campaign, 4 ROPS were sold in the two counties. Thirty-one months after the ROPS promotion program was implemented 69 ROPS had been sold. Equipment dealers' support was crucial to the project's success. Eight semi-structured interviews conducted at the conclusion of the project evaluated the dealers' perceptions of the project, determined if the project positively or negatively affected their business, and determined if a similar community-based effort could be modified or improved from the view point of dealers. Overall, dealers were very complimentary of the project and experienced only few negative effects. All dealerships sold the ROPS at cost. Publishing the cost of a ROPS in the local newspaper created difficulties because customers felt cheated when a ROPS quote for a particular model tractor exceeded the average as listed in newspaper articles. In some cases, ROPS were not available for tractors made in the 1950's and 1960's. Shipping costs varied so greatly the dealership lost money on some sales. Dealers offered several suggestions for how to improve such a campaign.
Keywords: ROPS, Agriculture, Tractors
Comments to Mark Schneider, Last Modified: July 9, 2001 by JP
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